Gifts
A gift or a present is an item given to someone without the expectation of payment. An item is not a gift, if that item, itself, is already owned by the one to whom it is given. Although gift-giving might involve an expectation of reciprocity, a gift is meant to be free. In many countries, the act of mutually exchanging money, goods, etc. may sustain social relations and contribute to social cohesion.
Advertising gifts can be cheap and given out to many people or might be expensive and given only to select individuals. It is easy for a company to get hundreds of cheap promotional gifts into the public eye, but a recipient is more likely to use and keep an expensive gift. For example, a company can hand out free promotional pens at a trade show, or it can give out free promotional T-shirts or reusable shopping bags to customers who place an order that costs more than a certain amount of money.
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